#tmmTops Modern Marketing Post Picks: What WE think YOU need to know this week
Friday has finally arrived this week and we’ve got another version of ‘THE week in modern marketing’. Facebook was once again in hot water this week amid accusations of click-fraud and FAKE accounts. Anyone who has worked with AdWords over the last decade won’t be surprised by the news that bots may be doing most of the clicking. Google tackled that issue head-on YEARS ago. It will be interesting to see how Facebook handles it.
Only slightly better off this week was NBC, as complaints of their piss-poor and time-delayed Olympics coverage was trending with the hashtag #NBCfail. Taking the old school approach to criticism, NBC used it’s leverage with Twitter to get a reporter’s account suspended. DOUBLE #NBCfail!
Whether it’s the latest marketing debacle making it’s way across the web OR a great ‘how-to’ on link building, we’ve got this weeks hottest posts. Enjoy!
Got Post Picks?
Want to add YOUR picks for the week? Simply tag your favorite marketing article links on Twitter with the hashtag #tmmTops. Who knows, perhaps we’ll feature YOU as a guest contributor. If you want to get an inside look at our staff and reader’s weekly picks, simply search #tmmTops on Twitter for the real-time feed of great articles.
TMM Team Picks:
Lisa Peyton, Executive Editor
- Firm ditches Facebook for Twitter, claims clicks are bots, cnet.com
- 22 Top Blogging Tools Loved by the Pros, socialmediaexaminer.com
- 3 Ways to Use Social Media to Improve Your Search Rankings, socialmediaexaminer.com
- I’d Like a Little Relevant Content With My Responsive Design, Please, econtentmag.com
- Google Acquires Social Media Marketing Firm Wildfire, pcworld.com
- Unbaby.me replaces photos of kids with meat, cats and tattoos, shinyshiny.com
- Google+ Hangouts are coming to your Gmail, thenextweb.com
- Twitter suspends Independent journalist Guy Adams’ account after NBC tweet, wallblog.uk
- Everything You Need to Know About Foursquare’s New Merchant Tools, mashable.com
Daniela Araujo, Senior Editor
- Facebook Troubles: Low Earnings, Fake Users, & Click Fraud, searchenginejournal.com
- Matt Cutts Discusses 301 Redirect Limits on Websites, searchenginejournal.com
- 4 Tips to SEO Your Videos for Google and YouTube, searchenginejournal.com
Wendy Hwang, TMMPDX Associate Editor
- 10 Ways Social Media Technologies Are Adding Value And Productivity, business2community.com
- Link Building for Local Search, searchenginewatch.com
- Facebook Launches New & Improved Recommendations Plugin for Websites, hubspot.com
Joe Snell, TMM Technical Director
Tiffany Salzman, TMM Managing Editor
- 7 Tips for Creating a Social Media Plan for Your Business, socialmediaexaminer.com
- New Facebook photo enhancements help your galleries look better and give you more control, thenextweb.com
Anita Loomba, TMM Associate Editor
- Where are Facebook’s mobile-only users coming from? Probably not iPhones, insidefacebook.com
- Facebook DOES NOT have 83 Million Fake Accounts, Relax, socialfresh.com
Ben Fowler, FA Associate Editor
- Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads, techcrunch.com
- Facebook Test: Do Third-Party Apps Impact Post Performance or Engagement?, facebookadvanced.com
- Facebook: How to Reach the Most Audience with Organic Posts, facebookadvanced.com
- Facebook’s Fast Track to Mobile Ads, facebookadvanced.com
- How to Use the New Google Analytics Social Reporting Tool, thoroughlymodernmarketing.com
For more Facebook news be sure to checkout the weekly roundup of Facebook posts from FacebookAdvanced.com, here’s a teaser of what Managing Editor, Sarah Pierce, has up her sleeve this week:
- Facebook Launching 9 More Targeting Options for Organic Updates, HubSpot
- Facebook Enhances Content Targeting For Brands, MediaPost
- Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, Likes, and More, TechCrunch
- The science of sharing and the impact for Facebook marketers, eConsultancy
- The Social Olympics Are Here: Is Your Favorite Brand Competing or Just Showing Up?, Social Fresh
- Facebook: 85% of Our Users Are Creating Content, Ad Ag
About the Author
Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as executive editor at ThoroughlyModernMarketing.com and FacebookAdvanced.com. Lisa is an avid blogger and regularly contributes content to Social Media Examiner and Social Fresh.